"One Day. One Market. One Africa."
Market Day – Powered by Afri54
Market Day is a unique feature on Afri54 that gives local markets across Africa a dedicated spotlight to showcase their products, culture, and creativity to a wider audience—both locally and globally.
Market Day is a rotating promotional event where selected markets in Africa are given exclusive visibility on the Afri54 platform for 24 hours. During this time, the spotlight is on them to promote their vendors, tell their stories, and connect with potential buyers and partners across the continent.
How It Works:
- Afri54 selects a group of markets to participate each day.
- Each market has 24 hours of exclusive exposure on the Afri54 platform and across its marketing channels.
- Vendors within the featured market can showcase their products, deals, or services through their Afri54 digital business cards, WhatsApp stores, and listings.
- After 24 hours, a new set of markets takes the stage—ensuring fair and continuous visibility across the entire continent.
Why It Matters:
- Empowers Local Economies: Gives small and large markets the digital spotlight they often lack.
- Drives Sales & Exposure: Vendors benefit from increased traffic, brand awareness, and buyer engagement during their Market Day.
- Celebrates Africa’s Diversity: From fashion hubs in Lagos to spice markets in Zanzibar, Market Day reflects the rich variety of African commerce and culture.
- Fosters Digital Inclusion: Even markets that traditionally operate offline get a chance to step into the digital economy, with support from Afri54.
Ready to Put Your Market on the Map?
If you're a market leader, organizer, or vendor and want your market featured on Afri54 Market Day, reach out to our team to schedule your turn.
Because every market deserves a day in the spotlight.
FAQs – Afri54 Market Day
What is Afri54 Market Day?
Market Day is a special feature on Afri54 that gives selected local markets across Africa exclusive visibility for 24 hours. During this time, vendors within the featured market can showcase their products, services, and culture to a wider online audience via the Afri54 platform.
How does Market Day work?
- Each day, a set of markets from different regions in Africa are featured on Afri54.
- These markets and their vendors receive priority exposure on the homepage, marketing channels, and search filters.
- After 24 hours, the spotlight rotates to a new group of markets.
Who can participate in Market Day?
Any recognized market in Africa can participate. This includes:
- Open-air/local markets
- Artisan and craft markets
- Farmers’ markets
- Specialized trade markets (fashion, tech, food, etc.)
Vendors within these markets must have an Afri54 digital business card and listed on Afri54 to be featured.
How can my market be featured on Market Day?
You can:
- Apply through the Afri54 platform
- Be nominated by a market leader or association
- Be selected by the Afri54 team during regional promotions
- Once selected, Afri54 will guide your market on how to prepare and maximize your visibility during your day.
Is there a cost to be part of Market Day?
No. Market Day is currently free for all eligible markets and vendors with Afri54 profiles. Premium exposure or advertising add-ons may be introduced in the future but basic participation is free.
What are the benefits of being featured on Market Day?
- Increased online visibility across Africa and beyond
- Higher traffic to your digital business cards and WhatsApp stores
- Opportunity to tell your market's story and attract buyers, investors, or partners
- Promotion on Afri54's social media and email campaigns
Can Market Day help attract investors or partners?
Yes. Market Day is not just about selling—it’s also a visibility opportunity. Business owners, diaspora investors, NGOs, and trade organizations often monitor Afri54 for promising vendors and markets.
Who do I contact for help or to register my market?
What happens after the 24-hour Market Day ends?
Your market's feature will rotate out, but your vendors' Afri54 business profiles and stores remain live and searchable on the platform. You can also reapply for another Market Day in 54 days
Can individual vendors benefit from Market Day?
Yes! Vendors within a featured market receive increased exposure during their Market Day. To benefit, vendors must:
- Be listed under the market on Afri54
- Have a digital business card and/or WhatsApp Store set up
Can multiple markets be featured on the same day?
Yes, but Market Day is regionally rotated to ensure fair and diverse representation across African countries and communities.
Do I need an internet connection to participate?
Yes. Since Afri54 is a digital platform, you will need internet access (via mobile or desktop) to set up your profile and engage with users during Market Day.
Can customers shop directly during Market Day?
Yes! Through your Afri54 WhatsApp Store or direct links on your digital business card, customers can browse your offerings and place orders immediately.
What kind of content can we showcase on Market Day?
You can showcase:
- Product photos and prices
- Market culture and traditions (e.g., videos, interviews)
- Vendor highlights
- Special deals or events happening on-site
Afri54 may help promote this content through its media channels.
How do I prepare my market for Market Day?
Afri54 provides simple onboarding tools and guides. Basic preparation includes:
- Ensuring vendors are registered with Afri54
- Uploading quality photos of products and market scenes
- Sharing your Market Day with your community to drive traffic
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